Excellence Industries CTM-7HC 21 In. Heavy Duty Countertop Merchandiser Refrigerator, 102 Bottle Capacity, Forced Air Cooling, Illuminated Sign

A countertop merchandiser refrigerator puts chilled, ready-to-sell product right at eye level on a service counter, where customers can see it and reach it. These commercial countertop refrigerators fit cafes, coffee shops, delis, convenience stores, and hotel grab-and-go stations without taking up floor space. Used as a countertop display refrigerator, the glass front and sides keep drinks, sandwiches, pastries, and packaged snacks visible from across the room.

The right unit depends on what you display, how much room the counter has, and how staff and customers reach the product. Curved glass gives an upscale look and cuts glare for bakery and pastry display. Straight glass leaves more usable space inside for the same footprint. Sliding doors save clearance on tight counters, swing doors keep things simple, and pass-thru models let staff restock from behind the line. Capacities run from small single-shelf units to wider two-door cases, so the case can match a quiet grab-and-go corner or a busy checkout.

Every countertop merchandiser refrigerator in this collection is built for daily commercial use in foodservice and retail. Common configurations, buying guidance, and the questions buyers ask most often follow below.

Common Types and Configurations

• Curved-glass display case: A curved glass display case uses rounded front glass for an upscale look. It cuts glare and suits bakery, pastry, and dessert display.
• Straight-glass merchandiser: Flat glass that leaves more usable interior space for the same counter footprint, usually at a lower cost.
• Sliding-door countertop refrigerator: Doors slide rather than swing, so the unit needs no door-swing clearance on a tight counter.
• Pass-thru countertop merchandiser: Front and rear doors let staff restock from behind the counter while customers shop the front.
• Single and two-door models: Sizes range from compact single-door units to wider two-door cases, with widths from 16 to 60 inches.
• Glass-door and barrel styles: A standard countertop glass door refrigerator covers everyday display. Round barrel coolers work as a countertop grab and go refrigerator for impulse drinks.

What to Look at Before You Buy

• Counter space and footprint: Widths run from 16 to 60 inches. Measure the available run and leave clearance around the condenser so the unit can breathe.
• Capacity: Sizes span compact 21 liter units up to about 8.8 cubic feet. Match the volume to how much product you move in a shift.
• Glass style: Curved glass favors presentation and glare control; straight glass favors usable interior space and a lower price.
• Door type: Choose swing, sliding, or pass-thru based on counter clearance and whether staff or customers load the case.
• Refrigerant: Units use hydrocarbon R600a or R290, which run efficiently and meet current DOE energy rules.
• Finish: Black, white, and stainless steel options let you match a dining room, a retail counter, or a back-of-house line.
• Lighting and shelves: LED lighting keeps product bright, and adjustable shelves let you fit different product heights.

Frequently Asked Questions

What Is a Countertop Merchandiser Refrigerator?

A countertop merchandiser refrigerator is a compact refrigerated display case that sits on a service counter and shows packaged product through glass on the front and sides. It holds drinks, sandwiches, pastries, cut fruit, dairy, and other grab-and-go items at roughly 33 to 41°F while customers see and reach them. The format suits cafes, delis, convenience stores, and hotel grab-and-go counters that need display without giving up floor space.

Should I Choose Curved or Straight Glass?

Curved glass gives a higher-end look and reduces glare from overhead lighting, which suits bakery and pastry display. Straight glass costs less and leaves more usable space inside the case for the same counter footprint. For drinks and packaged grab-and-go items, straight glass is the practical choice. For premium pastry presentation, curved glass earns its place.

How Much Clearance Does a Countertop Merchandiser Refrigerator Need?

Leave a few inches of open space around the condenser, at the back or side. That lets the unit pull in air and run efficiently. Measure counter depth and width first, since widths in this collection run from 16 to 60 inches. Each model lists its exact clearance and overall dimensions on its spec sheet.

Related Categories

• Glass Door Merchandiser Refrigerators
• Countertop Display Cases
• Bakery Display Cases
• Open Air Merchandisers

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Excellence Industries is a manufacturer of commercial refrigeration equipment with more than 70 years of industry experience, serving foodservice, retail, beverage, dairy, and ice cream markets. Its product portfolio includes glass door merchandisers, display freezers, storage refrigerators, milk coolers, ice cream cabinets, and custom refrigeration solutions designed for high-traffic commercial environments. The company focuses on efficient refrigeration performance, product visibility, and merchandising features that support retail and foodservice operations. Its refrigeration solutions are used by national restaurant chains, consumer brands, and institutional operators that require dependable performance, tailored configurations, and responsive aftermarket parts and technical support.